| People often ask me how to make their stories more attractive to the media. I tell them that providi ... - Margie Fisher |
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| Are you ready for the media when they want YOU? The camera, lights, and interviews can be intimidati ... - Mary Gardner |
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| As a manager, you know what you're doing. But what about the money you're spending on public relatio ... - Robert A. Kelly |
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| News releases, also called press releases, are the most important selling tool of publicity. The rel ... - Abe Cherian |
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| Your press release has to have a "hook", be well-written and sent to appropriate journalists in an a ... - Bill Stoller |
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| In this great country of ours, there are basically three ways to get yourself tons of media coverage ... - Ned Steele |
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| Placing a good PR story in your chosen media is a very cost-effective means of burnishing your busin ... - Adrian Pepper |
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| Every new business, or every business that does something new, needs to put their best foot forward ... - Leon Chaddock |
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| We see it everyday, articles about businesses in the local paper, internet news sites, or industry p ... - Lauren Hobson |
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| Fact is, managers MUST do something positive about the behaviors of those important external audienc ... - Robert A. Kelly |
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| Your public relations effort really should involve more than press releases, brochures and special e ... - Robert A. Kelly |
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| It's what they're NOT getting that causes unhappiness with their business, non-profit, government ag ... - Robert A. Kelly |
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| In the real world, it?s not always so easy to generate real news. There are only so many hot new pro ... - Bill Stoller |
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| Being misquoted is one of the biggest plagues for any spokesperson. It can cause deep consternation ... - Brad Phillips |
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| First the Gay and Lesbian Community said they were boycotting Ford Motor Company, then after some mo ... - Lance Winslow |
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| Your Small Business Image can be Shattered by Your Phone - Mike McDaniel |
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| There?ll never be a better time for a manager working for a business, non-profit or association to a ... - Robert A. Kelly |
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| It?s one thing for a senior manager to approve story angles for the publicity folks to use in shoppi ... - Robert A. Kelly |
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| Public Relations is a lot about creativity and notability. Yet many industries have a tough time fig ... - Lance Winslow |
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| The article examines what Public Relations is, the process and tools involved in public relations, a ... - Ken Webster and Linda Zanides |
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| This is the ending to my previous article, How to get no cost publicity for your business. Some othe ... - DeAnna Spencer |
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| t its core, public relations is about selling. What you sell is your story, and your customers are r ... - Ned Steele |
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| The Internet may have opened worlds for businesses and consumers, but it has also created a public r ... - Meryl K. Evans |
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