Once youve decided on a logo type (wordmark, lettermark, brandmark, or iconic), the next step is to choose a style. Designing logos can be enjoyable, but you should never loose sight of the big picture. A logo must be more than visually appealing. There are many logo styles from which to choose, so lets take a brief look at a few of them. Borders The border is a classic design. It was especially popular in the early 1900s. If you want to add an antique feel to your logo, then a border element can get the job done. Borders are often used to establish boundaries, and they can be used to effectively separate logo elements. For example, lets say your company was established in 1997. You could put established in 1997 in your logo by using a border between it and your company name. A border logo combined with a classic typeface can provide a classic, but sophisticated, antique look. Boxes Does a logo need to look like a logo? Not necessarily. Most businesses, especially small-businesses, have defining phrases that explain what they do. Why not take that defining phrase and make it a logo? Just enclose the phrase in a box. It takes design savvy to make it appealing, but basically its your defining phase in a box. Circles Circles are good when it comes to grouping abstract ideas. Lets say youve found a clipart image that you feel represents your company. Its not effective to just grab the clipart and say its a logo. By combining the clipart with your company name, and enclosing all the elements in a circle, you can create an attractive logo. The circle imagery can also be used on other design pieces. Comics If youre in a light-hearted business, then using a comic illustration may be appropriate. In certain situations, humor can put people at ease and make them more open to your message. The challenge is deciding if a humorous logo will work for your company. A humorous logo will work well for a toy-company or childrens clothing store. But it may be a bad choice for a computer company or funeral home. Photographs When its time to design a logo, very few people think of using photographs. But photographs can work when they accurately represent your message. For instance, a florist can incorporate flower photographs into a logo. Using a photograph logo can convince people to choose your product or service. It gives the viewer the impression that theyre viewing your work, even if it isnt. Experimental This type of logo is the most fun to create. Its experimental and you can do anything you like. The danger in going off the beaten path is that you may design an ineffective logo that fails. But if done correctly, an experimental logo can set your logo apart from any other. No matter which style you choose, be sure its effective and accurately communicates your image. You should be proud of your logo. |
