In a recent class on how to build your business on purpose with passion and play, I offered the following simple definition for coaches for Marketing: Sharing and engaging people in a possibility for their lives that inspires them to take action with an intention to close the gap that exists between where they currently are and the possibility they see for life.

As you consider this perspective, please ponder these questions:

Who are you here to share your offering with? (Be as specific as you can. For example, I'm here to share with Burned Out or Burning Out Baby Boomers.)

What is the possibility you're offering? In other words, what problem can you help solve for the people you are here to serve? What are the benefits they will receive from working with you? For example, I assist people to rekindle their passion, play and sense of purpose in their life, and in the process bring more balance, fulfillment, and joy to their lives.

How will you fulfill on that possibility? What is your method, approach, program, or service that will fulfill on the benefits you're offering? Mine is known as the Life On Purpose Process -- a proven, systematic, spiritually based approach for assisting people to clarify their life purpose and live true to it. This Process provides people with a count-on-able roadmap to a life on purpose.

Something to ponder, right?

2005 Brad Swift of Life On Purpose Institute, Inc. This article can be reprinted freely online, as long as the entire article and this resource box are included.

Brad Swift

As a writer, I've written well over 300 magazine articles for a diverse assortment of magazines including Omni, Entrepreneur, New Age Journal, Yoga Journal, Utne Reader, Unity Magazine, Better Homes and Garden, Modern Maturity, and many others. I'm also a regular contributor to Veterinary Economics. (Yes, I still have a special place in my heart for animals.) My books include, WINNING THROUGH COACHING: Building Your Business Through Building Your Team and TRAVELING THE PURPOSEFUL PATH ? 6 Passages to an Inspired Life on Purpose.

As a public speaker, I lead programs on life purpose that are customized to fit such diverse groups as churches, spiritual centers, civic and professional organizations. The principles of these programs are also available in the 12-week teleclass, Living the Fulfilled Life. From these programs participants bring more focus to their life, experience a renewed sense of fulfillment, and lighten up and have more fun. Out of this focus, fulfillment, and fun emerges an ability to maintain balance in their life and a deeper appreciation for living.

One of my all time favorite ways of expressing my purpose is as a life purpose coach. I find the intimacy and creativity of one-on-one coaching to be a breathtaking experience. The select group of people who are my clients are very special to me, and with them I am constantly creating new facets of life purpose coaching that are then incorpoated into the other programs.

In short, the focus of my life is life purpose. From living on purpose, I've been blessed with an extraordinary life in which I am satisfied and fulfilled. My wife, Ann, and I share our redwood chalet home in the "Paradise Found" of the Blue Ridge Mountains of North Carolina with our daughter, Amber, and a menagerie of purposeful and playful pets.